People are willing to give away personal information in exchange for a bargain, even willing to give it away for nothing

The German privacy paradox, continued

July 13th, 2010b, y Jeff Jarvis

German researchers have found that—heated rhetoric about privacy aside—people are willing to give away personal information in exchange for a bargain. They’re even willing to give it away for nothing.

The Social Science Research Center in Berlin brought together 225 students at the Technical University there and offered them the chance to buy the same DVDs from two different online stores. Each store required the customers’ name and postal and email addresses. But one store also required date of birth and personal monthly income. That store also offered a one-euro discount on every item. Of 42 purchases made by this group, 39 opted to give away the additional personal information to get the discount.

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